The International Balloon Association, comprised of manufacturers, distributors, decorators, retailers and entertainers, is launching the new “Bring Balloons” public relations campaign to remind people that balloons are a great choice in these tough economic times.
Balloons are a high-value social expression and people are still celebrating life’s events – birthdays, anniversaries, new babies and falling in love – and balloons can serve as a gift and written sentiment all in one.
Balloons are appropriate for so many occasions both large and small.
· In the dog house? Bring Balloons!
· Want to express your love? Bring Balloons!
· Did you say party? Bring Balloons!
· No time to make an appetizer? Bring Balloons!
· Celebrating straight A’s? Bring Balloons!
· Need a smile? Bring Balloons!
The ultimate goal is for “Bring Balloons” to generate the same consumer awareness as the “Got Milk” campaign, inciting industry recognition and spurring growth. At the local level, expect to see more balloon decor at special events and charitable causes. Giving back to the community is an integral part of this campaign.
Guerilla marketing tactics include inundating local media with invitations, press releases and balloon deliveries in an effort to shine the media spotlight on balloons. Internet savvy members of the industry will spearhead “Bring Balloons” exposure via digital marketing channels to create a stronger social media presence.
This campaign has not only sparked attention locally but may soon be of national interest as cable television networks take a closer look at creating a reality series about this niche industry and the Special Event Industry in general.
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